If we scroll back just a few weeks — prior to the accusations — Djerf’s reputation was relatively spotless. She’s been on our Instagram feeds for less than a decade, and in that time has amassed three million followers (1.5m on TikTok) and a fanbase that hails her as a quasi god in delectably oversized, neutral suits. She parlayed her success into her brand, selling silky slip dresses, printed loungewear, and perhaps most importantly, her luxurious, “lagom” lifestyle of not too much, not too little. Add to this her aspirational personal life, which includes a close-knit group of (well-dressed) friends, her adorably-tiny dog Rufus, and boyfriend (and Djerf Avenue co-founder) Rasmus Johansson, to her unmistakable nice-girl vibes, the creator seemingly had the Insta It Girl formula down pat.
The short URL of the present article is: https://blackfridaydeals.vip/ekk9
