This feels like a lot of work, to find someone now and put in the effort for a relationship that will probably end with the change in seasons. Some research has put it down to a desire to avoid feeling lonely — as many as 60% of people turn to dating apps in winter for this reason. Where summer can be socially full-on and active, the prospect of an emptier calendar during winter might make swiping for dates more attractive. Bumble found in September this year that 37% of people see fall as the season of romance, with Gen Z in particular keen to find love this cuffing season. Forty-four percent of people on the app are seeking something serious and committed this winter.
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